Walletap pitches at the Infobip Shift Scale 2.0 finale.

Infobip Startup Tribe Scale 2.0 — finale at Infobip Shift, Zadar

Walletap joined eight other startups on the closing-night stage of Infobip Startup Tribe's Scale 2.0 program — a fast pitch event tucked inside the Infobip Shift developer conference in Zadar.

Scale 2.0 is Infobip Startup Tribe's growth program for early-stage founders in Southeast Europe. Over several months, participating teams work through mentorship, community sessions and a final pitch event in front of the Shift conference audience. On September 23rd 2025, that audience filled the closing-night venue in Zadar and the nine finalists each took three minutes on stage.

Shift conference main stage in Zadar — Krešimir Ćosić Hall lit for the Scale 2.0 finale — The Shift main stage at Krešimir Ćosić Hall during the Scale 2.0 finale. Photo: Infobip Startup Tribe.

Ivan Grubišić, Walletap's founder, presented the platform alongside teams from across the region — Medusa, Patoko, Menumal, Earthbound, Nuotwo, Xolvi, Crumbs and Betterflow. The crowd at Shift is mostly engineering-heavy: Walletap's pitch focused on the developer-facing side of the product — the REST API, the MCP server for AI agents, the desktop and mobile clients that businesses use to issue and redeem passes in the wild.

What we showed

Walletap is a wallet-pass platform for Apple, Google and Huawei Wallet — loyalty cards, coupons, event tickets, memberships, gift cards. The pitch covered three angles that set it apart from anyone else in the category:

Zero certificate hassle. Walletap signs every pass for you — no Apple Developer Enterprise membership, no PassKit setup.
Desktop + mobile + API + MCP. A native desktop app for membership and NFC redemption, a mobile app for loyalty and stamp collection, a REST API for system integrations, and a Model Context Protocol server so you can build wallet passes by talking to your AI.
Tap-to-redeem at the counter. Pair the desktop app with an NFC reader and you have a full membership + access system at a fraction of what enterprise loyalty suites charge.

The other finalists

Crumbs, the food-waste platform, takes first place at the Scale 2.0 finale — Crumbs — first place at the Shift Pitching Competition 2025. Photo: Infobip Startup Tribe.

Crumbs (food-waste platform) took first place, Menumal (restaurant operations) second and Medusa Technologies third — each solving a very specific operational problem for a sector that has long been under-served by software. The room had the kind of mix you only get at Shift: developers, founders, investors, and a lot of people whose product runs in production at meaningful scale.

What's next for Walletap

We're shipping the public API on the back of the prep work we did during Scale 2.0 — a clean POST /templates, a file-upload endpoint, and the first wallet-platform MCP server on the market. We'll write that up properly when v1 lands. In the meantime: thanks to the Infobip Startup Tribe team for the program and the stage, and to the other eight teams for a sharp, very well-prepared night.

Original coverage

startups.infobip.com / Scale 2.0 finale recap